Santa Monica, CA financial advisor Andrew Eddy, a CERTIFIED FINANCIAL PLANNER® certificant, leads Santa Monica, CA wealth management firm Eddy Financial.

You’ve built something worth protecting.
What comes next deserves the same care.

Retirees, executives, business owners, and physicians across Los Angeles — work directly with Andrew Eddy, CFP®, an independent fiduciary in Santa Monica, on the decisions that shape what you’ve built.

Schedule a Discovery Call →

20 minutes · Complimentary · No statements required

Andrew Eddy, CFP®, independent fiduciary financial advisor in Santa Monica

Andrew D. Eddy
AIF®, ChFC®, CLU®, CFP®
President

The more you’ve built, the more the next decisions matter.

The people Andrew works with have built a career, a business, a practice, a portfolio. But success brings its own questions: the ones that don’t have easy answers and are easy to get wrong.

Andrew Eddy is a Santa Monica financial advisor and independent fiduciary who works directly with Los Angeles professionals and families through exactly those decisions.

→How do we make sure we don’t outlive our money?
→What do we do with our 401(k) when we retire?
→How do we protect what we’ve built for our family?
→How do we manage our stock options and RSUs?
→How do we plan for the sale of our business?
→How do we handle an inheritance the right way?

Getting Started

Our 3-Step Process

20-Minute Complimentary Discovery Call

Not a sales call

Schedule this session to ask questions and determine if our expertise matches your needs. At the conclusion, you’ll understand if it makes sense to continue with a meeting.

Deep Dive Meeting

Identify items for deeper discussion using our financial “Life Map,” which explores 57 comprehensive items across 5 categories. At the conclusion, we’ll understand your goals, your situation, and the questions worth exploring further.

You Decide If We Should Work Together

Our focus is long-term client relationships.

Schedule a Discovery Call →

20 minutes · Complimentary · No statements required

Why Eddy Financial

Three things you get working directly with Andrew.

You talk to Andrew. Every time.

No junior advisors, no client service associates, no handoffs after onboarding. Andrew works directly with every client — high-touch, personal service where the person managing your money actually knows you.

Independent. No product quotas.

Eddy Financial is an independent firm — not owned by a bank, wirehouse, or insurance company. That means no sales quotas and no parent company setting the agenda. The advice you get is built around your situation.

Based in Santa Monica, across Los Angeles.

Andrew works with individuals and families from the Westside and Metro LA to the Conejo Valley, Pasadena, and the coast — and available to meet in person. Learn more about working with a Los Angeles financial advisor.

Who We Serve

Who We Help

Los Angeles professionals, business owners, and families navigating complex financial decisions.

Business Owners Executives & Professionals Entrepreneurs Doctors Retirees Divorced Individuals

Comprehensive Wealth Management

How a Santa Monica Financial Advisor Helps

401(k)s

529s and College Funding

SEPs and IRAs

Retirement Income Planning

Deferred Compensation

Family & Business Protection

Stock Options and RSUs

Inheritances

Pension Plans

Multi-generational Advisory

See All Wealth Management Services

Common Questions

What People Ask Before Reaching Out

A fiduciary financial advisor is legally required to act in your best interest — not simply to recommend products that are considered “suitable.” Registered Investment Advisers like Eddy Financial are held to this fiduciary standard, and Andrew Eddy also holds the Accredited Investment Fiduciary® (AIF®) designation. Because the firm is independent — not owned by a bank, wirehouse, or insurance company — there are no sales quotas or parent-company products shaping the advice. Learn more about what being a fiduciary means.

At many banks and wirehouses, advisors work within sales targets and a menu of in-house products, and the person who signs you on may hand you to a junior associate. Eddy Financial is independent and fiduciary: you work directly with Andrew on every decision, the advice isn’t shaped by a parent company or product quotas, and recommendations are built around your situation.

Some people manage their own finances well — particularly when the situation is straightforward and they have the time and interest to stay on top of it. An advisor earns their place when complexity rises: equity compensation, a business sale, retirement income decisions, an inheritance, or simply wanting an accountable second set of eyes before choices that are hard to reverse. The real question isn’t whether you can manage on your own, but whether the stakes of getting it wrong are worth a fiduciary’s perspective.

Three things matter most: whether they’re a fiduciary (legally required to act in your interest), how they’re structured, and whether you’ll actually work with the person managing your money. At Eddy Financial, you work directly with Andrew — a fiduciary who holds the CFP® and AIF® designations — with no junior advisors and no parent company setting the agenda.

Schedule a Discovery Call →

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER® and CFP® in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

Los Angeles area Santa Monica financial advisor, financial planner, and wealth management located near me serving Santa Monica, Brentwood, Pacific Palisades, Westwood, Marina Del Rey, Culver City, West Hollywood, West Los Angeles, Hollywood, Bel-Air, Malibu, Century City, Beverly Hills, Topanga, and Southern California communities. Andrew Eddy, CERTIFIED FINANCIAL PLANNER® certificant (CFP®) located near me in Los Angeles. Santa Monica, CA financial advisor Andrew Eddy, a CERTIFIED FINANCIAL PLANNER® certificant, leads Santa Monica, CA wealth management firm Eddy Financial.